?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=Elaine&rft.aulast=O'Neill&rft.au=O'Neill%2C+Elaine&rft.date=2019&rft.degree=Masters&rft.title=A+study+to+examine+the+role+of+social+media+within+public+relations.&rft.tpages=104&rft.inst=Griffith+College