@unpublished{go268,
            year = {2019},
          author = {David Boylan},
          school = {Griffith College},
           title = {How the Adoption of a Sustainability Strategy builds on Organisational Competitive Advantage: A Pharmaceutical Case Study.},
             url = {http://go.griffith.ie/268/},
        abstract = {The purpose of the research is to understand how the adoption of a sustainability strategy builds on competitive advantage.  
 
The research approach was exploratory in nature and an interpretivist approach was taken through the undertaking of in-depth interviews. Data was collected through a number of conducted interviews with employees from the pharmaceutical organisation, Takeda. These were semi-structured in nature and consisted of varying questions which provided for greater discussion in relation to the research objective. 
 
The research served to uncover the positive relationship between sustainability and organisational competitive advantage, with significant benefits presented throughout the findings.  
 
Limitations to this research were evident as the research is only concerned with one pharmaceutical organisation, who also happens to be one of the largest pharmaceutical organisations globally. Recommendations for further research are identified to further enhance the research. 
  
The importance of top management support in relation to achieving a sustainable environment is evident. Support and investment are required for the implementation to be successful. Sustainability must be driven from the very top of the organisation as it must be enabled and empowered all the way through the organisation},
        keywords = {Sustainability Strategy, Organisational Competitive Advantage, Pharmaceutical}
}