?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=Annika&rft.au=Struhalla%2C+Annika&rft.aulast=Struhalla&rft.inst=Griffith+College&rft.date=2019&rft.degree=Masters&rft.title=An+exploration+of+brand+perceptions+and+purchase+motivations+of+non-targeted+customers+%E2%80%93+A+Case+Study+of+Fj%C3%A4llr%C3%A4ven+and+their+K%C3%A5nken+backpack+in+the+German+market.