?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=Molony%2C+Bronwyn&rft.aufirst=Bronwyn&rft.aulast=Molony&rft.date=2018&rft.title=A+Content+Analysis+of+the+Way+the+Same+Product+is+Advertised+to+Men+and+Women.&rft.inst=Griffith+College&rft.degree=Masters