?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=Olohan&rft.au=Olohan%2C+Emma&rft.aufirst=Emma&rft.inst=Griffith+College&rft.date=2016&rft.degree=Masters&rft.title=An+Investigation+into+the+confidence+levels+of+Irish+Undergraduate+Marketing+Educators+in+embedding+digital+and+social+media+methods+in+their+teaching