?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=Gordon&rft.aufirst=Hazel&rft.au=Gordon%2C+Hazel&rft.date=2017&rft.title=The+portrayal+of+women+in+online+and+print+advertising&rft.inst=Griffith+College&rft.degree=Masters