@mastersthesis{go147,
            year = {2017},
          author = {Robert Lynn},
           title = {Freewheelin?. Development and production of a digital magazine for Irish cyclists.},
          school = {Griffith College},
        abstract = {This dissertation by practice will show that cycling as both an activity and form of transportation is experiencing high levels of growth in recent years. But despite the health, social, environmental and economic bene?ts that increased levels of cycling can bring, there is currently no magazine publication speci?c to Ireland to assist in the promotion of encouraging people of all ages to cycle.

Exploring the changing landscape of publishing by examining new methods of bringing a magazine to market using digital means, this project will develop and produce an on-line cycling magazine for web use, which includes additional levels of interactivity over traditional print means.

The magazine will feature numerous lifestyle orientated articles. Through colourful and striking imagery, and informative and descriptive writing, it will aim to shine a positive light on the promotion of cycling in Ireland. The magazine will highlight attractive locations in Ireland to cycle, while delivering a wide range of articles with input from experts in the ?eld of cycling, along with an objective to creating a hub for cycling in Ireland.

The study concludes by reviewing the process undertaken and o?ering ways and means to further develop the publication to remain on trend with its digital landscape.

The digital magazine, Freewheelin?, of 98 pages, produced for this dissertation by practice is available to view on www.issuu.com/freewheelincycling/docs/
freewheelin\_01\_aug\_2017},
        keywords = {Cylcing, Online magazine, Digital Magazine, Lifestyle},
             url = {http://go.griffith.ie/147/}
}