?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=Mellett&rft.au=Mellett%2C+Gr%C3%A1inne&rft.aufirst=Gr%C3%A1inne&rft.inst=Griffith+College&rft.title=Archetypal+branding+of+Wall%E2%80%99s+ice-cream+to+Millennials+in+Ireland.&rft.degree=Masters&rft.date=2015