?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=Hudson&rft.au=Hudson%2C+Lauren+E&rft.aufirst=Lauren+E&rft.date=2015&rft.degree=Masters&rft.title=The+influence+of+brand+image+on+Generation+Y+consumers+at+electronic+dance+music+festivals+by+creating+a+sensory+and+relational+experiential+environment+linked+to+global+brands.&rft.inst=Griffith+College