An investigation into the extent of alcohol advertising and sponsorship in televised sport in Ireland and whether or not it should be banned

Whelan, Vincent (2016) An investigation into the extent of alcohol advertising and sponsorship in televised sport in Ireland and whether or not it should be banned. Masters thesis, Griffith College.

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Abstract

The topic of advertising and sponsorship in sport has always been a fascinating one for me. That is why it was an easy choice to do this dissertation on. Through extensive study it was hoped that I would learn more about the topic and be able to comment on how ingrained it is in the fabric of society and how likely or unlikely it is to change.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Ireland, sport, advertising, sponsorship, alcohol, television
Divisions: Faculty of Journalism & Media Communications > MA in Journalism & Media Communications
Depositing User: Mr. Dean Waters
Date Deposited: 14 Oct 2016 10:34
Last Modified: 17 Oct 2016 13:41
URI: http://go.griffith.ie/id/eprint/54

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