References: Adler, N. & Ghadar, F. (1989). Strategic human resource management: A global perspective. In R. Reiperl (Ed.),Human Resource Management: A International Comparison. Walter de Gruyter, New York, NY: 235-260. Andersen O 1993, ‘On internationalization process of firms- a critical analysis’, Journal of International Business Studies, Vol. 24(2), pp.209-231 Ankur Roy & Chandra Sekhar & Vishal Vyas, 2016. "Barriers to internationalization: A study of small and medium enterprises in India," Journal of International Entrepreneurship, Springer, vol. 14(4), pages 513-538, December. Ansoff, H. I. (1957). Strategies for diversification. Harvard Business Review. 35, 5, 113- 124. Retrieved from: http://foswiki.org/pub/Sandbox/SimiWiki/Strategies_for_diversification.pdf Axinn, C. and Matthyssens, P., 2002. Limits of internationalization theories in an unlimited world. International Marketing Review, 19(5), pp.436-449. Bartlett, C.A. & Ghoshal, S. (1989). Managing Across Borders. The Transnational Solution. Boston: Harvard Business School Press. Blumberg, B., Cooper, D.R. & Schindler, P.S., 2008. Business research methods 2nd european edition., Maidenhead: McGraw-Hill Higher Education. Bryman, A. (2012). Social research methods (5th ed.). Oxford: Oxford University Press. Bryman, A., & Bell, E. (2011). Business Research Methods (3rd ed.) Oxford: Oxford University Press. Bryman, A. (2004) Social research methods. 2nd Edition, Oxford University Press, New York, 592. Buckley, P. J. and Ghauri, P. N. 1993. The Internationalization of the Firm. London: Dryden Press. Business France. 2019. Spiritueux 2019. Focus Secteur. 6(6), pp.. Calof, J. and Beamish, P., 1995. Adapting to foreign markets: Explaining internationalization. International Business Review, 4(2), pp.115-131. Cavusgil, S. T. (1984). Differences among exporting firms based on their degree of internationalization. Journal of business research, 12(2), 195-208.65 Cavusgil, S. & Zou, Shaoming & Naidu, Gurramkonda. (1993). Product and Promoting Adaptation in Export Ventures: An Empirical Investigation. Journal of International Business Studies. 24. 479- 506. 10.1057/palgrave.jibs.8490242. Chakravarthy, B.S. and Perlmutter, H.V. (1985) ‘Strategic planning for a global business’, Columbia Journal of World Business, Vol. 20, No. 2, pp.3–10. Chetty, Sylvie K. and Heather I.M. Wilson (2003), “Collaborating with Competitors to Acquire Resources,” International Business Review, 12 (1), 61-81. Choi, T 1995, 'Conceptualizing continuous improvement: Implications for organizational change', Omega, vol. 23, no. 6, pp. 607-624. https://doi.org/10.1016/0305-0483(95)00041-0 Chung, H.F.L., Lu Wang, C. and Huang, P. (2012), "A contingency approach to international marketing strategy and decision‐making structure among exporting firms", International Marketing Review, Vol. 29 No. 1, pp. 54-87. https://doi.org/10.1108/02651331211201543 Cniv. 2019. Chiffres clés. [Online]. [10 June 2020]. Available from: https://www.intervin.fr/etudeset-economie-de-la-filiere/chiffres-cles Cnbc. 2020. Despite US tariffs and Brexit concerns, French wine and spirits exports hit record high in 2019. [Online]. [11 June 2020]. Available from: https://www.cnbc.com/2020/02/21/frenchwine-and-spirits-exports-hit-record-high-in-2019.html Collis, J. and Hussey, R. (2003) Business Research: a practical guide for undergraduate and postgraduate students. New York: Palgrave Macmillan. Coviello, Nicole & McAuley, Andrew. (1999). Internationalisation and the Smaller Firm: A Review of Contemporary Empirical Research. Management International Review. 39. 223-256. Creswell, J.W., 2003. Research design: qualitative, quantitative, and mixed method approaches, Thousand Oaks, Calif.: Sage Publications. Czinkota, Michael R. & Johnston, Wesley J., 1981. "Segmenting U.S. firms for export development," Journal of Business Research, Elsevier, vol. 9(4), pages 353-365, December. Czinkota, M. and Ronkainen, I., 2006. International Marketing. 8th ed. Washington DC. Doole, I. and Lowe, R. (2008) International Marketing Strategy: Analysis, Development, and Implementation. Cengage Learning EMEA.66 Doole, I. and Lowe, R. (2012) International Marketing Strategy: Analysis, Development, and Implementation. Cengage Learning EMEA. Elango, B. & Sethi, S. (2007). An Exploration of the Relationship Between Country of Origin and the Internationalization Performance Paradigm. Management International Review. 47. 369-392. 10.1007/s11575-007-0021-5. En.wikipedia.org. 2020. Synergy. [online] Available at: [Accessed 2 May 2020]. Erdener, K., Wellington, K. K. (1993). "Environment, strategy, structure, and performance in the context of export activity: An empirical study of Taiwanese manufacturing firms," Journal of Business Research, Elsevier, vol. 27(1), pages 33-49, May. Euler hermes. 2019. Le marché du vin en 2019 : une filière sous haute tension. [Online]. [15 June 2020]. Available from : https://blog.eulerhermes.fr/actualites/marche-vin-2019/ Fevs. 2020. Exportations de vins et spiritueux. February 2020. Dossier de presse. [Online]. [23 June 2020]. Available from: https://www.fevs.com/wp-content/uploads/2020/02/dossier-presse-fevsrsultats-export-vs-2019-120220.pdf Flick, U. (2011). Introducing research methodology: A beginner’s guide to doing a research project. Foglio, A., & Stanevicius, V. (2007). Scenario of Glocal Marketing and Glocal Marketing as An Answer to the Globalization and Localization: Action on Glocal Market and Marketing Strategy. Vadyba/Management, 3(4), 16-17. Forbes. 2017. Millennials Driving Brands To Practice Socially Responsible Marketing. [Online]. [15 June 2020]. Available from: https://www.forbes.com/sites/sarahlandrum/2017/03/17/millennials-driving-brands-topractice-socially-responsible-marketing/#4d44bca74990 Franceagrimer. 2020. Spiritueux. [Online]. [22 June 2020]. Available from : https://www.franceagrimer.fr/fam/content/download/63233/document/FICHE%20FILIERE%2 0SPIRITUEUX.pdf Franceagrimer. 2020. Vin. [Online]. [22 June 2020]. Available from : https://www.franceagrimer.fr/fam/content/download/63235/document/FICHE%20FILIERE%20VIN.pdf67 Garri, M & Konstantopoulos, N 2013, 'The management of internationalization: structural modifications and inter-organizational significance', Economics and Management: Current Issues and Perspectives Journal, vol. 29, no. 1, pp. 126-135. Ghauri P. and K. Grønhaug (2002), Research Methods in Business Studies: A Practical Guide, Harlow, UK: Financial Times and Prentice Hall. Gupta, A.K, Govindarajan, V & Wang, H (2008). The Quest for Global Dominance : transforming global presence into global competitive advantage. (2nd ed.). Jossey-Bass: San Francisco . Hollensen, S. (2001) Global Marketing: A Market-Responsive Approach. 2nd Edition, Financial Times Prentice Hall, Harlow, 667 p. Infodujour. 2019. Production mondiale de vin 2019 dans la moyenne. [Online]. [10 June 2020]. Available from : https://infodujour.fr/economie/26766-production-mondiale-de-vin-2019-dansla-moyenne Jeune agriculteurs. 2018. Vin et Mondialisation. 2 july 2018. Interviews. [Online]. [23 June 2020]. Available from: https://www.jeunes-agriculteurs.fr/mag/vieille-europe-viticole-voit-leadershipdispute-nouveaux-pays-producteurs/ Johanson, J., & Wiedersheim-Paul, F. (1975). The internationalization of the firm-four swedish cases, The Journal of Management Studies,12 (3), 305-323. Johanson, J. and Vahlne, J., 1979. The Internationalization Process Of The Firm - A Model Of Knowledge Development And Increasing Foreign Market Commitments. Uppsala. Katie jones. 2019. Visualizing the Boom in the CBD Beverage Market. [Online]. [16 June 2020]. Available from: https://www.visualcapitalist.com/boom-in-the-cbd-beverage-market/ Katie jones. 2019. The World of Wine: Visualizing an Industry Ripe for Disruption. [Online]. [16 June 2020]. Available from: https://www.visualcapitalist.com/the-world-of-wine/ Keegan, W.J. (2013), Global Marketing Management, 8th ed., Pearson, NJ. Kim, W., Hwang, P. Global Strategy and Multinationals' Entry Mode Choice. J Int Bus Stud 23, 29–53 (1992). https://doi.org/10.1057/palgrave.jibs.849025868 Knight, G. A. and Cavusgil, S. T. 1996. The born global firm: A challenge to traditional internationalization theory. Advances in International Marketing, 8, 11-26. Koch, A.J. (2001), "Factors influencing market and entry mode selection: developing the MEMS model", Marketing Intelligence & Planning, Vol. 19 No. 5, pp. 351-361. https://doi.org/10.1108/EUM0000000005652 Kolb, M., 2020. What Is Globalization?. [online] PIIE. Available at: [Accessed 30 April 2020]. Le Monde. 2019. Qui sont les géants des vins et spiritueux. [Online]. [22 June 2020]. Available from: https://www.lemonde.fr/m-gastronomie/article/2019/05/24/qui-sont-les-geants-des-vins-etspiritueux_5466406_4497540.html Le temps. 2020. La consommation d’alcool en hausse dans le monde. [Online]. [15 June 2020]. Available from: https://www.letemps.ch/sciences/consommation-dalcool-hausse-monde Leonidou, Leonidas. (2004). An Analysis of the Barriers Hindering Small Business Export Development. Journal of Small Business Management. 42. 279 - 302. 10.1111/j.1540-627X.2004.00112.x. Leonidou, Leonidas & Katsikeas, Constantine & Samiee, Saeed. (2002). Marketing Strategy Determinants of Export Performance: A Meta-Analysis. Journal of Business Research. 55. 51-67. 10.1016/S0148-2963(00)00133-8. Marketing Lessons. 2020. International Marketing - Definition And Examples | Marketing Lessons. [online] Available at: [Accessed 2 May 2020]. Morgan, N., Katsikeas, C. and Vorhies, D., 2011. Export marketing strategy implementation, export marketing capabilities, and export venture performance. Journal of the Academy of Marketing Science, 40(2), pp.271-289. Myers, Matthew & Cavusgil, S. & Diamantopoulos, Adamantios. (2002). Antecedents and Actions of Export Pricing Strategy: A Conceptual Framework and Research Propositions. European Journal of Marketing. 36. 159-188. 10.1108/03090560210412746.69 Oiv. 2020. NOTE DE CONJONCTURE 2019 DU SECTEUR VITIVINICOLE MONDIAL. NOTE DE CONJONCTURE 2019 DU SECTEUR VITIVINICOLE MONDIAL. 15(13), pp. Palam Junco, A., 2012. Internationalization Of Born Globals: A Business Model perspective Of An Internet-Based Service Company. Master's thesis. Aalto University. Rao, T.R. and Naidu, G.M. (1992), “Are the stages of internationalisation empirically supportable?”, Journal of Global Marketing, Vol. 6 Nos. 1/2, pp. 147-70 Reuters. 2020. French wine and spirits exports hit record in 2019, tougher year looms. [Online]. [11 June 2020]. Available from: https://www.reuters.com/article/uk-france-wine-exports/frenchwine-and-spirits-exports-hit-record-in-2019-tougher-year-looms-idUKKBN2061BX Saarenketo, S., Puumalainen, K., Kuivalainen, O. and Kylaheiko, K., 2004. Dynamic knowledgerelated learning processes in internationalizing high-tech SMEs, International Journal of Production Economics, 89(3), 363-78. Saunders, M., Lewis, P., & Thornhill, A. (2007). Research Methods for Business Students, (6th ed.) London: Pearson. Saunders, M.,. et al (2009) Research methods for business students. Harlow: Pearson Education. Seale, C. 1999: The quality of qualitative research. London : Sage Silverman, D. (2013). Doing Qualitative Research: A practical handbook. London: Sage. Statista. 2020. Spirits. [Online]. [27 June 2020]. Available from: https://www.statista.com/outlook/10020000/136/spirits/france#market-globalRevenue The lancet. 2019. Global alcohol exposure between 1990 and 2017 and forecasts until 2030: a modelling study. [Online]. [16 June 2020]. Available from: https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(18)32744- 2/fulltext?utm_content=91165909&utm_medium=social&utm_source=twitter&hss_channel=tw27013292 Turnbull, P.W., 1987, ‘A Challenge to the Stages Theory of the Internationalization Process', in P. J. Rosson and S. D. Reid (eds.), Managing Export Entry and Expansion. Concepts and Practice, New York, Westport, Connecticut, London: Praeger, pp. 21–40.70 Vinexpo. 2019. Un marché des spiritueux français en effervescence. [Online]. [15 June 2020]. Available from: https://avis-vin.lefigaro.fr/vinexpo/o141383-un-marche-des-spiritueux-francaisen-effervescence Wind, Y. (1986), "THE MYTH OF GLOBALIZATION", Journal of Consumer Marketing, Vol. 3 No. 2, pp. 23-26. https://doi.org/10.1108/eb008160 World class. 2018. La consommation de boissons évolue : trois tendances devraient se démarquer dans le fil d'actualités en 2019. [Online]. [15 June 2020]. Available from: https://www.prnewswire.com/news-releases/la-consommation-de-boissons-%C3%A9voluetrois-tendances-devraient-se-d%C3%A9marquer-dans-le-fil-d-actualit%C3%A9s-en-2019-selonworld-class-852973582.html Yip, G.S (1992). Total Global Strategy: Managing for Worldwide Competitive Advantage. Englewood Cliffs, NJ, London: Prentice Hall. Zikmund, W.G., 2003. Business research methods 7th ed., Mason (OH): Thomson/South-Western. Zucchella, A. and Magnani, G., 2016. International Entrepreneurship. 2010. L’Internationalisation Des Entreprises : Une Analyse Microéconomique De La Mondialisation. ÉCONOMIE ET STATISTIQUE. 20minutes. 2020. Malgré sa bonne réputation, le vin français confronté à une très forte concurrence internationale. [Online]. [15 June 2020]. Available from: https://www.20minutes.fr/economie/2700363-20200121-malgre-bonne-reputation-vin-francaisconfronte-tres-forte-concurrence-internationale