Business Social Responsibility Of Small and Micro Enterprises: A Case Study of a Brazilian Micro Supermarket.

Silva Campos, Raquel (2020) Business Social Responsibility Of Small and Micro Enterprises: A Case Study of a Brazilian Micro Supermarket. Masters thesis, Griffith College.

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Abstract

This dissertation investigates if a micro enterprise in the northeast of Brazil has business social responsibility actions towards its local community, the motivation for the support provided (if any) and if the perception of business success can be linked to being socially responsible. The focus is on a case study of a micro supermarket in the northeast of Brazil. The research has followed an interpretivist philosophy and employs a qualitative methodology. The researcher has chosen non-probability sampling with a sample size of nine interviews. The primary data was collected from semi-structured online interviews, focused on the owner of the company in study, three employees and five members of the community where the company is located. It was demonstrated in this study that the idea of business social responsibility can be subjective and that the size of the company, or the perception of size, can influence what people expect from it. The research has shown that financial measurements are used for small and micro enterprises, but that non-financial measurements were the most presented in this study as a way to measure the success of Mercantil Nazareno. In conclusion, the findings from this study have shown that the majority of the members of the community do not recognise the support provided by the business as being socially responsible. The main motivation to support the community was presented as enlightened self-interest. The findings of this research have partially reaffirmed other studies about the characteristics of owner, business and community as influencers of community support. Finally, the relationship between business social responsibility practices and the perception of business success has been found as inconclusive

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