................................................................................................................................ 55 Appendices.................................................................................................................................. 59 Amund (2018) What Is Green Marketing and Its Scope in the Future?. Sustainability Matters. Available at: https://sustainabilitymattersdaily.com/what-is-green-marketing-and-its-scope-inthe-future/ (Accessed: 20 April 2019). Bhatia, M. and Jain, A. (2013) ‘Green Marketing: A Study of Consumer Perception and Preferences in India'. Electronic Green Journal, 1(36), pp. 1-19. Boztepe, A. (2012a) ‘Green Marketing and Its Impact on Consumer Buying Behavior'. In p. 17. Boztepe, A. (2012b) ‘Green Marketing and Its Impact on Consumer Buying Behavior'. In p. 15. Brosekhan, A.A. and Velayutham, C. (2013) ‘Buying Behaviour - A Literature Review'. In p. 8. Brough, A.R. et al. (2016) ‘Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption'. Journal of Consumer Research, 43(4), pp. 567-582. DOI: 10.1093/jcr/ucw044. Budinsky, J. and Bryant, S. (2013) ‘“It's Not Easy Being Green”: The Greenwashing of Environmental Discourses in Advertising'. Canadian Journal of Communication, 38(2), pp. 207- 226. DOI: 10.22230/cjc.2013v38n2a2628. Burmeiste and Elizabeth,. (2012) ‘Au Sample Size : How Many Is Enough ?' In p. 3. Case, S. (2009) ‘The Future of Green Labels'. Government Procurement, 17(5), pp. 22-23. Chandra, S. (2019) ‘A Conceptual Understanding of Green Marketing in the Indian Context'. p. 84. Chauhan, K. (2012a) ‘Green Marketing as Business Strategy: An Exploratory Study'. 1, p. 8. Chauhan, K. (2012b) ‘Green Marketing as Business Strategy: An Exploratory Study'. 1, p. 8. Cheung, L.T.O. et al. (2015) ‘Understanding Residents' Environmental Knowledge in a Metropolitan City of Hong Kong, China'. Environmental Education Research, 21(4), pp. 520- 521. Choshaly, S.H. (2017) ‘Consumer Perception of Green Issues and Intention to Purchase Green Products'. International Journal of Management, Accounting & Economics, 4(1), pp. 66-79. Dahl, R. (2010) ‘Green Washing'. Environmental Health Perspectives, 118, pp. A246-A252. De Jong, M.D.T., Harkink, K.M. and Barth, S. (2018a) ‘Making Green Stuff? Effects of Corporate Greenwashing on Consumers'. Journal of Business and Technical Communication, 32(1), pp. 77-112. DOI: 10.1177/1050651917729863. De Jong, M.D.T., Harkink, K.M. and Barth, S. (2018b) ‘Making Green Stuff? Effects of Corporate Greenwashing on Consumers'. Journal of Business and Technical Communication, 32(1), pp. 77-112. DOI: 10.1177/1050651917729863. Delmas, M.A. and Burbano, V.C. (2011a) ‘The Drivers of Greenwashing'. California Management Review, 54(1), pp. 64-87. DOI: 10.1525/cmr.2011.54.1.64. Delmas, M.A. and Burbano, V.C. (2011b) ‘The Drivers of Greenwashing'. California Management Review, 54(1), p. 68. DOI: 10.1525/cmr.2011.54.1.64. Esa, N. (2010) ‘Environmental Knowledge, Attitude and Practices of Student Teachers'. International Research in Geographical & Environmental Education, 19(1), pp. 39-50. DOI: 10.1080/10382040903545534. Fernando, A.G., Sivakumaran, B. and Suganthi, L. (2014) ‘Nature of Green Advertisements in India: Are They Greenwashed?' Asian Journal of Communication, 24(3), pp. 222-241. DOI: 10.1080/01292986.2014.885537. Flamm, B. (2006) Environmental Knowledge, Environmental Attitudes, and Vehicle Ownership and Use /. Gligorijevic, B. and Leong, B. (2012) ‘Trust, Reputation and the Small Firm: Building Online Brand Reputation for SMEs'. p. 494. Goldkuhl, G. (2012) ‘Pragmatism vs Interpretivism in Qualitative Information Systems Research'. EJIS, 21, pp. 135-146. DOI: 10.1057/ejis.2011.54. Greenpace. (2018) Global Survey Reveals FMCG Companies' Contribution to Plastic Pollution Crisis. Greenpeace International. Available at: https://www.greenpeace.org/international/press-release/19031/global-survey-reveals-fmcgcompanies-contribution-to-plastic-pollution-crisis (Accessed: 1 July 2019). Grimmer, M. and Woolley, M. (2014) ‘Green Marketing Messages and Consumers' Purchase Intentions: Promoting Personal versus Environmental Benefits'. Journal of Marketing Communications, 20(4), pp. 231-250. DOI: 10.1080/13527266.2012.684065. Gupta, A. and Singh, U. (2019) ‘Factors Affecting Environmentally Responsive Consumption Behavior in India: An Empirical Study'. Jindal Journal of Business Research, 8(1), pp. 16-35. DOI: 10.1177/2278682118810274. Ham, S. and Lee, S. (2011) ‘US Restaurant Companies' Green Marketing via Company Websites: Impact on Financial Performance'. Tourism Economics, 17(5), pp. 1055-1069. DOI: 10.5367/te.2011.0066. Harrison, A. (2007) ‘The Future Is Green, and We Had Better All Take Notice'. Marketing Week, 30(36), pp. 15-15. He, X. et al. (2011) ‘A Comparative Study of Environmental Knowledge, Attitudes and Behaviors among University Students in China'. International Research in Geographical and Environmental Education, 20(2), p. 91. IKEA. (2019) Climate & Energy - IKEA. Available at: https://www.ikea.com/ie/en/this-isikea/people-planet/energy-resources/climate-energy/ (Accessed: 20 April 2019). Khandelwal, U. and Bajpai, N. (2011) ‘A Study on Green Advertisement and Its Impact on Consumer Purchase Intention'. Journal of Creative Communications, 6(3), p. 260. DOI: 10.1177/0973258613491661. Kumar, D.R. (2013) ‘Green Marketing -A Brief Reference to India'. Asian Journal of Multidisciplinary Studies, 1(4), pp. 198-203. Kumar, R. (2013) ‘Available Online at Www.Ajms.Co.In'. p. 7. Kumar, Ramesh. and Kumar, Rakesh. (2013a) ‘Available Online at Www.Ajms.Co.In'. p. 7. Kumar, Ramesh. and Kumar, Rakesh. (2013b) ‘Available Online at Www.Ajms.Co.In'. p. 7. Laheri, V.K., Dangi, H. and Vohra, A. (2014) ‘Green Marketing: Development of Construct and Its Evolution'. Asia-Pacific Journal of Management Research and Innovation, 10(2), p. 148. DOI: 10.1177/2319510X14536220. Lee, J., Bhatt, S. and Suri, R. (2018a) ‘When Consumers Penalize Not so Green Products'. Psychology & Marketing, 35(1), pp. 36-46. DOI: 10.1002/mar.21069. Lee, J., Bhatt, S. and Suri, R. (2018b) ‘When Consumers Penalize Not so Green Products'. Psychology & Marketing, 35(1), pp. 36-46. DOI: 10.1002/mar.21069. Lee, K.-H., Lee, M. and Gunarathne, N. (2019) ‘Do Green Awards and Certifications Matter? Consumers' Perceptions, Green Behavioral Intentions, and Economic Implications for the Hotel Industry: A Sri Lankan Perspective'. Tourism Economics, 25(4), p. 607. DOI: 10.1177/1354816618810563. Lewandowska, A., Witczak, J. and Kurczewski, P. (2017) ‘Green Marketing Today - a Mix of Trust, Consumer Participation and Life Cycle Thinking'. Management, 21. DOI: 10.1515/manment-2017-0003. Long, H. j. et al. (2016) ‘An Approach to Rule Extraction for Product Service System Configuration That Considers Customer Perception'. International Journal of Production Research, 54(18), pp. 5337-5360. DOI: 10.1080/00207543.2015.1078012. Lynam, S. (2012) ‘Taking Advantage of Green Business Alternatives'. Franchising World, 44(1), pp. 72-73. McFarlane, D.A. (2013) ‘The Strategic Importance of Customer Value'. In p. 72. Momberg, D., Jacobs, B. and Sonnenberg, N. (2012) ‘The Role of Environmental Knowledge in Young Female Consumers' Evaluation and Selection of Apparel in South Africa'. International Journal of Consumer Studies, 36(4), p. 414. DOI: 10.1111/j.1470-6431.2011.01061.x. Mukherjee, B. (2015) ‘Green WashingGreen Is the New Black!' p. 2. Namkung, Y. and Jang, S. (Shawn). (2017) ‘Are Consumers Willing to Pay More for Green Practices at Restaurants?' Journal of Hospitality & Tourism Research, 41(3), pp. 347-349. DOI: 10.1177/1096348014525632. Nath, V. et al. (2013) ‘Consumer Adoption of Green Products: Modeling the Enablers'. Global Business Review, 14(3), p. 453. DOI: 10.1177/0972150913496864. Ong, J.W. et al. (2015) ‘GREEN PRODUCT PRICING AND MALAYSIAN CONSUMERS' WILLINGNESS TO PAY'. p. 191. Pegasus. (2018) Why You Should Re-Think Greenwashing. Pegasus. Available at: https://www.pegasuslegalregister.com/2018/01/10/re-think-greenwashing/ (Accessed: 15 July 2019). Polonsky, M.J. et al. (2012) ‘The Impact of General and Carbon-Related Environmental Knowledge on Attitudes and Behaviour of US Consumers'. Journal of Marketing Management, 28(3-4), p. 254. DOI: 10.1080/0267257X.2012.659279. Purohit, H.C. (2012) ‘Product Positioning And Consumer Attitude Towards Eco-Friendly Labeling and Advertisement'. Journal of Management Research (09725814), 12(3), pp. 153- 162. Raska, D. and Shaw, D. (2012) ‘Is the Greening of Firms Helping Consumers to Go Green?' Social Marketing Quarterly, 18(1), pp. 40-54. DOI: 10.1177/1524500411435482. Rejikumar, G. (2016) ‘Antecedents of Green Purchase Behaviour: An Examination of Moderating Role of Green Wash Fear'. Global Business Review, 17(2), pp. 332-350. DOI: 10.1177/0972150915619812. Roy, S. (2013) ‘Green Marketing and Its Impact on Indian Environment'. (4), p. 876. Salam, M.A. (2011) ‘Creating Sustainable Supply Chain Through Green Procurement'. International Journal of Business Insights & Transformation, 3(S3), pp. 83-89. Sarkar, A.N. (2012a) ‘Green Branding and Eco-Innovations for Evolving a Sustainable Green Marketing Strategy'. Asia-Pacific Journal of Management Research and Innovation, 8(1), pp. 39-58. DOI: 10.1177/2319510X1200800106. Sarkar, A.N. (2012b) ‘Green Supply Chain Management: A Potent Tool for Sustainable Green Marketing'. Asia-Pacific Journal of Management Research and Innovation, 8(4), pp. 491-507. DOI: 10.1177/2319510X13481911. Saunders, M., Lewis, P. and Thornhill, A. (2009) ‘Understanding Research Philosophies and Approaches'. Research Methods for Business Students, 4, pp. 106-135. Saunders, M.N.K., Lewis, P. and Thornhill, A. (2009) Research Methods for Business Students. 5th ed. New York: Prentice Hall. Saxena, S. (2015a) ‘Are They Really Green: Flipping the Second Side of Green Marketing Coin A Critical Analysis Using Selected Cases?' Amity Global Business Review, 10, pp. 110-113. Saxena, S. (2015b) ‘Are They Really Green: Flipping the Second Side of Green Marketing Coin A Critical Analysis Using Selected Cases?' p. 5. Saxena, S. (2015c) ‘Are They Really Green: Flipping the Second Side of Green Marketing Coin A Critical Analysis Using Selected Cases?' p. 5. Saxena, S. (2015d) ‘Are They Really Green: Flipping the Second Side of Green Marketing Coin A Critical Analysis Using Selected Cases?' p. 5. Schmuck, D., Matthes, J. and Naderer, B. (2018a) ‘Misleading Consumers with Green Advertising? An Affect-Reason-Involvement Account of Greenwashing Effects in Environmental Advertising'. Journal of Advertising, 47(2), pp. 127-145. DOI: 10.1080/00913367.2018.1452652. Schmuck, D., Matthes, J. and Naderer, B. (2018b) ‘Misleading Consumers with Green Advertising? An Affect--Reason--Involvement Account of Greenwashing Effects in Environmental Advertising'. Journal of Advertising, 47(2), p. 131. DOI: 10.1080/00913367.2018.1452652. Schmuck, D., Matthes, J. and Naderer, B. (2018c) ‘Misleading Consumers with Green Advertising? An Affect-Reason-Involvement Account of Greenwashing Effects in Environmental Advertising'. Journal of Advertising, 47(2), pp. 127-145. DOI: 10.1080/00913367.2018.1452652. Schmuck, D., Matthes, J. and Naderer, B. (2018d) ‘Misleading Consumers with Green Advertising? An Affect--Reason--Involvement Account of Greenwashing Effects in Environmental Advertising'. Journal of Advertising, 47(2), pp. 127-145. DOI: 10.1080/00913367.2018.1452652. Shahlaee, J. (2014) ‘Green Marketing and Its Impacts on Consumer Behavior in Sports Shops'. Annals of Applied Sport Science, 2(2), p. 76. DOI: 10.18869/acadpub.aassjournal.2.2.75. Sharma, G. (2017) ‘Pros and Cons of Different Sampling Techniques'. p. 4. Sharma, N.K. and Kushwaha, G.S. (2019) ‘Eco-Labels: A Tool for Green Marketing or Just a Blind Mirror for Consumers'. Electronic Green Journal, 1(42), pp. 56-77. Singh, P., Singh, R. and Sharma, S. (2016) ‘Emergence of Green Marketing Strategies and Sustainable Development in India'. Journal of Commerce and Management Thought, 7(4), p. 706. DOI: 10.5958/0976-478X.2016.00037.9. Tal, T. (2010) ‘Pre-Service Teachers' Reflections on Awareness and Knowledge Following Active Learning in Environmental Education'. International Research in Geographical and Environmental Education, 19(4), pp. 263-276. Taufique, K.M.R., Vocino, A. and Polonsky, M.J. (2017) ‘The Influence of Eco-Label Knowledge and Trust on pro-Environmental Consumer Behaviour in an Emerging Market'. Journal of Strategic Marketing, 25(7), pp. 511-529. DOI: 10.1080/0965254X.2016.1240219. Tonkin, E. et al. (2018) ‘Consumer Concerns Relating to Food Labeling and Trust—Australian Governance Actors Respond'. Journal of Consumer Affairs, 52(2), pp. 349-372. DOI: 10.1111/joca.12155. Uddin, S.M.F. and Khan, M.N. (2016) ‘Green Purchasing Behaviour of Young Indian Consumers: An Exploratory Study'. Global Business Review, 17(6), pp. 1469-1479. DOI: 10.1177/0972150916660440. Unilever. (2019) Our Manufacturing Sustainability Strategy. Unilever global company website. Available at: https://www.unilever.com/sustainable-living/reducing-environmentalimpact/eco-efficiency-in-our-operations/our-manufacturing-sustainability-strategy/ (Accessed: 20 April 2019). Zuzana Dvořáková Líšková, Rnd. et al. (2016) ‘Importance of Green Marketing and Its Potential'. Visegrad Journal on Bioeconomy and Sustainable Development, 5, pp. 61-62. DOI: 10.1515/vjbsd-2016-0012. Appendix